Jendrych Elżbieta, Wiśniewska Halina
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– Company and market structure
– Recruitment process and employee motivation
– Market research, production and pricing policy
– Advertising and promotion
– Sales and distribution
– International trade and globalization
– Transport and logistics
– Business growth
– Customer rights
Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.
„Business Matters” is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.
The authors are linguists, English teachers and teacher trainers. They work at Koźmiński University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development.
Elżbieta Jendrych, Ph.D., is the Head of the Business Studies in English Postgraduate Programme and the Head of the Centre for Foreign Languages.
Halina Wiśniewska, Ph.D., is the Head of International Business Communication Section and the Head of the London Chamber of Commerce and Industry Certification Centre at Koźmiński University.
- Jendrych Elżbieta, Wiśniewska Halina
- Rok wydania
- Liczba stron
- 0.36 kg
- Typ publikacji
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